A product of South Africa. Born in 1963. A childhood that began in apartheid black and white, but changed to colour, at the age of nine. The wider was a constant source of fascination. Digesting a book every other day. Listening to shortwave radio from the age of six, opened doors to other languages, cultures, and distant lands. Travelling the world since 1986 and still going. Able to travel, live, and work anywhere.

TECHIE

Blowing household fuses from the age of seven. Taking apart anything containing wires. Built a first computer in 1977. Began coding in BASIC, eventually expanding to 13 programming languages. Proficient across 15 hardware platforms and 10 operating systems, from mainframes to personal computers. Still living on the leading edge of information technology and exploring the world of AI.

INTERNAUT

Discovered the information highway in 1982. Learned early that an IP address was not a place to relieve oneself. Fortunate to work near C.E.R.N. in 1989, attending early World Wide Web talks delivered by Tim Berners-Lee. Opened an Internet Café in Geneva around 1993. Spent many years providing Internet training and consultancy, while witnessing—with growing dismay—the commercialisation of the Web.

AFFILIATE MARKETER

Free from intrusive advertising, affiliate marketing emerged as an appealing alternative. An easy way to monetise the Web without ads, spam, or MLM. Ensuring fairness in revenue sharing has been a personal obsession since 1996. Founded the Internet Affiliate Marketing Association in 1999. It failed—herding a thousand cats proved easier. Hope was never lost. iAfma.org has since been resurrected, with a renewed mission: to teach the so-called mystery of residual revenue. It is not complicated. Most people use it daily. Companies such as Amazon were built on the revenue-share model. Anyone, anywhere, can participate.

MENTOR & PHILANTHROPIST

Now retired, yet never busier, and focused on giving back. Helping others navigate their path towards financial freedom. Success is not solely about money—but money is what keeps the world turning. To support this goal, 47 initiatives are now in place, enabling anyone, anywhere, to generate residual revenue while caring for the world around us. Herby remains fully available to those who wish to challenge the status quo. Together we can build synergy, strengthen community, and generate sustainable income for all involved. Better to teach how to fish. Charity begins at the cash register.

CONSERVATIONIST

There is no Planet B. Taught from an early age to pick up plastic, Herby strives to make a positive contribution wherever possible. From walking dogs confined to animal shelters, to trapping feral cats for sterilisation. Training wardens for anti-rhino patrols in South Africa—a tragic example of how profoundly broken we are as a supposedly humane society. Shame on us. Leading by example, many of my projects are planet focused. Motivating and rewarding others financially, to play an active role in conservation.

YACHTSMAN

An accomplished nautical navigator and lifelong adventurer, Herby finds true sanctuary at sea. Currently developing plans for n exceptional 170-foot explorer yacht. Could that be the ultimate retirement home?

AVIATOR

Commercial MEL IFR pilot, with a lifelong gaze fixed on the skies. This skill is now applied in several of Herby’s projects. Flying abandoned pets from kill shelters to no-kill sanctuaries, transporting food and funding veterinary care. These efforts help offset carbon-footprint sins—and Herby asks forgiveness.

“Better to light a candle for one lost dog than to curse the darkness, of man’s indifference. Saving just one dog won’t change the world, but it surely will change the world for that one dog.” – Richard C. Call